The Adweek Copywriting Handbook: The Ultimate Guide to...

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Business & Economics - Sales & Marketing
The Adweek Copywriting Handbook: The...

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Name: The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
ISBN: 9780470088807

Joseph Sugarman

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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Kategoriler:

Business & Economics - Sales & Marketing

Yıl:

2006

Baskı:

Dil:

english

Sayfalar:

360

ISBN 10:

047008880X

ISBN 13: